Conversion Audit
350 € + VAT
Full quantitative + qualitative audit, ranked hypothesis backlog.
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A one-off, senior-led audit that tells you why visitors aren’t converting and exactly what to fix first — backed by data, not opinion.
What you get
- Quantitative analysis — GA4 funnels and drop-off points, device and segment splits, plus behavioural data from heatmaps and session recordings to locate where intent leaks away.
- Qualitative review — your pages assessed against established CRO heuristics, combined with synthesis of any existing customer feedback or interviews.
- A prioritised hypothesis backlog — each conversion issue written as a testable hypothesis, with the implementation pattern to fix it and a predicted lift range, ranked by effort vs impact.
How it works
Kickoff brief, then 5–7 working days of analysis, delivered as a walkthrough call plus a written backlog you keep. Fixed price, two-week delivery end to end.
Who it’s for
Sites with traffic but flat conversion, teams who want evidence before a redesign, and stores preparing for a paid-traffic push who don’t want to send expensive clicks to a leaking funnel.
FAQ
Do you implement the fixes too?
The audit is analysis plus the ranked backlog. Implementation can be scoped separately or rolled into a Grow retainer.
What do you need from us?
Read access to GA4 and your heatmap tool (or we install one), plus about 30 minutes of context on the business and goals.
How is this different from a free site review?
It’s senior-led and evidence-based: you leave with a ranked, costed action plan, not generic tips. If you’re also weighing ongoing support, see what a monthly SEO retainer should cost.
What’s not included
The Conversion Audit is diagnosis and a prioritised plan — it does not include building the fixes, running the A/B tests, or the design and development work itself. Those can be scoped separately or folded into a Grow retainer once you’ve decided which hypotheses to pursue.
How many issues will the backlog contain?
Enough to keep you busy — a ranked list spanning quick wins and larger structural bets, scoped to your funnel rather than a fixed number.
Do I need a minimum amount of traffic?
The quantitative side is most useful with steady traffic; on lower-traffic sites we lean more on heuristic and qualitative review and flag where the data is thin.
How soon can we start?
Once we have read access to your analytics and 30 minutes of context, analysis runs over 5–7 working days with the walkthrough at the end.
Looking for something different?
Browse the full plan catalogue, or talk to us about a custom scope.