Alpha Level's Paid Channels service runs Google Ads and Meta Ads as a single integrated programme — same hands, same dashboard, same hypothesis backlog. Claude AI handles the high-volume work (keyword expansion, ad-copy generation, audience segmentation, daily performance summarisation); senior practitioners with twelve-plus years on the platforms own the strategy, the bid decisions and the campaign architecture. The ad budget you pay goes to Google and Meta, not to us — we charge a flat monthly management fee and never mark up spend.
Pick the channel that maps to where your customers actually convert — or layer both for cross-channel measurement and creative re-use.
Search, Performance Max, YouTube and Display under one account architecture. We separate brand from non-brand from competitor terms so every euro is traceable to a cohort and a hypothesis.
Facebook and Instagram together under one Advantage+ architecture. We build the creative testing matrix, manage the audience layer, and pace budget across prospecting, retargeting and lookalikes.
Both channels managed as a single funnel. Google captures intent, Meta builds and retargets the audience, the dashboard tells you which channel earns each conversion — not which channel claims it.
We use Claude for the high-volume, pattern-recognition parts of paid — keyword expansion, ad-copy variant generation, search-terms reports analysis, audience segmentation and daily performance summarisation. Senior paid practitioners with twelve-plus years on Google and Meta handle the strategy, the bid decisions, the budget pacing and the creative judgement that AI still gets wrong. The split lets us cover more ground per month without diluting senior expertise into spreadsheet maintenance.
SEO is the long-term traffic engine that compounds. Paid is the velocity layer — the way you test demand fast, capture intent that SEO doesn’t cover yet, and pay for instant visibility on commercial queries where rankings would take six to twelve months. The right mix uses paid for speed and SEO for compounding. We do both, so the recommendation isn’t self-serving.
Paid campaigns deliver the first qualified lead inside 14 days of kickoff. SEO retainers typically need 90 days. Use paid to validate, SEO to compound.
Before you invest 6 months in ranking for a keyword, paid tells you in 10 days whether the intent converts at the price you can afford to pay.
Whoever Googles “buy X today” is ready to convert now. Paid wins those queries when SEO hasn’t earned position one yet — and the math usually pencils out.
Site visitors who bounce on first contact are 6–9× more likely to convert on a retargeting touch within 30 days. Meta retargeting is the cheapest scalable closer you have.
You own the ad accounts. You see the spend line by line, daily. The dashboard never marks up clicks, never hides the breakdown, never reports vanity metrics. No PDF dressed up as truth.
The search-terms report from paid campaigns is the cheapest market research you’ll ever run. Every confirmed converting query becomes a content-cluster anchor for the SEO team.
| Decision | Google Ads | Meta Ads |
|---|---|---|
| Buying intent | High — people search with a clear need | Discovery / mid-funnel |
| First conversion in | 7–14 days | 14–21 days (creative testing window) |
| Min monthly budget | €1,500 | €1,500 |
| Best for product type | B2B services, considered purchases, local services | Visual products, lifestyle brands, mass-market e-commerce |
| Typical CPA | €30–80 (non-brand search) | €20–60 (Advantage+) |
| Creative refresh cycle | Quarterly (ad copy) | Weekly (creative fatigue is real) |
A repeatable four-phase framework refined across thirty-plus retainers. Week one runs the account audit and conversion-tracking hygiene check. Week two builds the campaign architecture, the ad copy and the creative brief. Week three is launch and learning-phase babysitting. From week four onward, weekly optimisation calls and monthly performance reviews drive the ratchet on CPA down and ROAS up.
Account access, conversion-tracking validation (GA4 + Pixel + CAPI), historical spend analysis, competitor benchmark. Free, no commitment. Week 1.
Campaign structure, naming conventions, bidding strategy, CPA targets, ad copy, creative brief. Reviewed with you. Sign-off before any spend goes live. Week 2.
Campaigns live, learning phase monitored, search-terms cleaned daily for the first 14 days. Negative keywords added pre-emptively. Bid caps held tight. Week 3.
Weekly call to review, scale and prune. Monthly portfolio re-balance across Google and Meta. CPA target ratchet down monthly until it stalls. Ongoing.
Four scenarios where Alpha Level will tell you upfront the math doesn’t work. We’d rather lose the deal than burn a quarter of your runway proving the obvious.
Hard to make paid pencil when the LTV ceiling sits below the cost of acquiring one customer. SEO and organic social are the right plays here.
If you can’t measure a conversion (phone-call attribution missing, offline close, multi-month sales cycle without CRM sync), paid optimisation is guessing in the dark. We fix tracking before we spend a euro.
Below this floor, neither Google’s nor Meta’s machine learning has enough conversions to optimise. You’ll burn 90 days in the learning phase. Save the money for SEO.
Some health, finance, gambling and political verticals have platform-level bans or restrictions that make compliance the entire job. We’ll refer you to a specialist.
Free 30-minute ad-account audit — we’ll review what’s wasted, what’s working, and the three changes that’d unlock the biggest gain. No commitment, no recording sent to platform reps.