Logo system
Primary, secondary, monogram and favicon. Tested at 16px, 200px and 2,000px. Vector-clean, optical adjustments at small sizes, every format you’ll ever need.
- SVG / PDF / PNG / ICO
- Light / dark / monochrome
- Clear-space + min-size rules
Branding & Visual Identity
Look like you mean it.
A coherent identity system — logo, palette, typography, voice, social kit and guidelines — that holds up from a business card to a billboard. Built to be remembered, designed to scale.
The deliverables
A full identity system. Not just a logo.
Six modules. One coherent system. Versioned, documented, ready to use the day it ships.
Colour system
Primary, secondary, accents, semantic (success / warning / error). WCAG-checked contrast pairs. HEX, RGB, HSL, CMYK, Pantone — tokens for code and design.
- Light + dark mode pairs
- WCAG AA / AAA verified
- Design tokens (CSS / JSON)
Typography
Display + body + UI typeface. Weight scale, line-heights, letter-spacing, modular type ramp. Web fonts subset, foundry-licensed, self-hostable.
- 1.25 / 1.333 modular scale
- WOFF2 + variable font
- License + sub-licensing notes
Brand guidelines
A 30–50 page document anyone — designer, dev, freelancer, new hire — can pick up and apply correctly. PDF + Notion + Figma, kept in sync.
- Do / don’t examples
- Voice + tone section
- Versioned in Notion
Social media kit
Profile + cover artwork (8 platforms), 30 post templates per channel, story templates, Reels covers, LinkedIn carousel masters — all in editable Figma + Canva.
- IG / LI / FB / X / TT / YT
- Editable in Canva (free)
- Ready-to-paste captions
Collateral
Business cards, letterheads, email signatures, deck masters, invoice templates — all branded, all editable, all immediately useable from day one.
- Print-ready (CMYK / bleed)
- Pitch deck master
- Email signature HTML
21-day delivery
Three weeks. One identity.
A clear schedule with one named owner. No agency mystery, no four-month creative-direction loops.
01
Discovery
2-hour kickoff: market, audience, founder story, references. We come back with a creative brief and a moodboard. Day 1–4.
02
Direction
Three distinct creative routes (not three variations on one). You pick one to develop. Day 5–9.
03
System
We build out the chosen direction into a full system — logo lockups, palette, typography, applied to mockups. One revision round. Day 10–17.
04
Hand-off
Final files, guidelines doc, social kit, collateral. 60-min hand-off call to walk you through using it. Day 18–21.
Our take
A brand isn’t a logo. It’s a set of decisions.
The visual mark is the most visible part of brand work, not the most important. The valuable part is the system: knowing exactly what colours to use, what voice to write in, when to break a rule, what fonts to use in a new context you didn’t plan for.
That system is what we build. The logo is a deliverable. The system is what makes the logo useful.
Frequently asked
Questions buyers ask before the brief.
An Alpha Level brand identity ships six modules: logo system (primary, secondary, monogram, favicon in every format), colour system (HEX, RGB, HSL, CMYK, Pantone with WCAG-checked pairs), typography (display, body, UI with WOFF2 web fonts), brand guidelines (30–50 pages, PDF + Notion + Figma), social media kit (8 platforms, editable in Figma + Canva), and collateral (business cards, letterheads, deck masters, invoices). Every module is versioned and useable from day one.
Three weeks from kickoff to handover. Week one is discovery and creative direction (audience research, three concept directions). Week two is system build (logo, colour, typography, guidelines). Week three is collateral and handover (social kit, business documents, training). The average across 40+ brand systems shipped is one round of revisions — because discovery removes guesswork before any design work starts.
No. A logo is one expression of a brand; the brand identity is the underlying system of decisions about how the business looks, sounds and feels across every touchpoint. Alpha Level ships the logo plus the colour system, typography, voice and tone guide, social templates, and the 30–50 page brand guidelines that let your team, contractors and new hires apply it correctly. The logo is what people see; the system is what makes it consistent.
Established businesses ready to invest in a system that scales — not pre-revenue founders who need a logo to launch. The best fit is companies modernising an existing identity that has aged poorly (Bella Moda, a 38-year-old Tuscan leather brand on the case-study page, is one example), or growth-stage businesses where ad-hoc brand decisions have started multiplying inconsistencies across channels. Solo founders pre-product-market-fit are usually better served by a one-day logo product first.
Editable working files in Figma and Adobe Illustrator, vector exports in every format your developer or printer will request (SVG, PDF, PNG, ICO), the brand guidelines document as PDF plus a synced Notion and Figma master, web fonts in WOFF2 with full licensing notes, design tokens as CSS and JSON for your developers, and the social media template files in editable Figma plus free Canva versions for non-designers on your team.
Ready to build a brand worth remembering?
Tell us where you are — rebrand, founder-launch, identity refresh — and we’ll come back with a proposal, three creative references and a clear price within 48 hours.