Logo system
Primary, secondary, monogram and favicon. Tested at 16px, 200px and 2,000px. Vector-clean, optical adjustments at small sizes, every format you’ll ever need.
- SVG / PDF / PNG / ICO
- Light / dark / monochrome
- Clear-space + min-size rules
Branding & Visual Identity
Look like you mean it.
A coherent identity system — logo, palette, typography, voice, social kit and guidelines — that holds up from a business card to a billboard. Built to be remembered, designed to scale.
The deliverables
A full identity system. Not just a logo.
Six modules. One coherent system. Versioned, documented, ready to use the day it ships.
Colour system
Primary, secondary, accents, semantic (success / warning / error). WCAG-checked contrast pairs. HEX, RGB, HSL, CMYK, Pantone — tokens for code and design.
- Light + dark mode pairs
- WCAG AA / AAA verified
- Design tokens (CSS / JSON)
Typography
Display + body + UI typeface. Weight scale, line-heights, letter-spacing, modular type ramp. Web fonts subset, foundry-licensed, self-hostable.
- 1.25 / 1.333 modular scale
- WOFF2 + variable font
- License + sub-licensing notes
Brand guidelines
A 30–50 page document anyone — designer, dev, freelancer, new hire — can pick up and apply correctly. PDF + Notion + Figma, kept in sync.
- Do / don’t examples
- Voice + tone section
- Versioned in Notion
Social media kit
Profile + cover artwork (8 platforms), 30 post templates per channel, story templates, Reels covers, LinkedIn carousel masters — all in editable Figma + Canva.
- IG / LI / FB / X / TT / YT
- Editable in Canva (free)
- Ready-to-paste captions
Collateral
Business cards, letterheads, email signatures, deck masters, invoice templates — all branded, all editable, all immediately useable from day one.
- Print-ready (CMYK / bleed)
- Pitch deck master
- Email signature HTML
21-day delivery
Three weeks. One identity.
A clear schedule with one named owner. No agency mystery, no four-month creative-direction loops.
01
Discovery
2-hour kickoff: market, audience, founder story, references. We come back with a creative brief and a moodboard. Day 1–4.
02
Direction
Three distinct creative routes (not three variations on one). You pick one to develop. Day 5–9.
03
System
We build out the chosen direction into a full system — logo lockups, palette, typography, applied to mockups. One revision round. Day 10–17.
04
Hand-off
Final files, guidelines doc, social kit, collateral. 60-min hand-off call to walk you through using it. Day 18–21.
Our take
A brand isn’t a logo. It’s a set of decisions.
The visual mark is the most visible part of brand work, not the most important. The valuable part is the system: knowing exactly what colours to use, what voice to write in, when to break a rule, what fonts to use in a new context you didn’t plan for.
That system is what we build. The logo is a deliverable. The system is what makes the logo useful.
Ready to build a brand worth remembering?
Tell us where you are — rebrand, founder-launch, identity refresh — and we’ll come back with a proposal, three creative references and a clear price within 48 hours.