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Terms and Conditions

These Terms govern your access to and use of alphalevel.net and the services offered by Alpha Level SHPK. By accessing the site, creating an account, placing an order or otherwise engaging our services you agree to be bound by these Terms.

Version: V1.0  ·  Last updated: 7 May 2026  ·  Effective: 7 May 2026

1. Parties

Service provider:
Alpha Level SHPK ("Alpha Level")
NIPT (tax ID): M36606201D
Registered address: Rruga "Bardhyl Pojani", Lagjia nr. 2, 7001 Korçë, Albania
Email: info@alphalevel.net
Phone: +355 69 208 8969

Client / Customer: the natural person (consumer, "Consumer") or legal person (business, "Business") who accesses the site, places an order or enters into a service agreement with Alpha Level. Where these Terms differentiate between Consumer and Business, the relevant section will say so explicitly.

Payment processor / Merchant of Record: a regulated third-party payment processor (the "Payment Processor"), acting as Merchant of Record (MoR) for all payments made through alphalevel.net. See §5.

2. Definitions

  • "Site" — the website at alphalevel.net and any sub-domains we operate.
  • "Services" — the offerings listed in §3, whether one-time builds, recurring subscriptions, specialist services or the free dashboard tier.
  • "Deliverable" — any output produced for the Client under a service engagement (e.g. a website, a piece of content, a configured chatbot, a report).
  • "Order" — a paid service request initiated through the Site checkout.
  • "SOW" — a separately signed Statement of Work for high-value or bespoke engagements that fall outside the published catalog.

3. Services

Alpha Level provides:

  • Web design and development
  • Copywriting and content creation
  • AI chatbot development (built on the Anthropic Claude API)
  • Search Engine Optimisation (SEO)
  • Branding and visual identity design
  • Digital marketing services

These are delivered via the catalog described in §4 and, where the engagement falls outside the catalog, via a separately signed SOW (§4.5).

4. Catalog and Pricing

All prices are stated in EUR (€) and are exclusive of any local VAT, sales tax or other transaction-level taxes that the Payment Processor (acting as Merchant of Record) will apply at checkout based on your billing location (see §5).

4.1 Quick Build — €499

A one-off build for a single-page or simple landing page (up to 3 pages). Includes mobile-first responsive layout, SEO foundation (schema, sitemap, OpenGraph), one contact form. Revisions: 1 round. Delivery target: 14 days from kickoff.

4.2 Full Build — €999

A one-off build for a small business site (up to 8 pages). Includes custom design + brand kit, contact forms and basic third-party integrations, blog setup. Revisions: 2 rounds. Delivery target: 14 days from kickoff.

4.3 Grow Subscription — €599 / month

A monthly retainer covering SEO, conversion optimisation and AI / chatbot maintenance for an active site. Subscription terms are governed by §6. Revisions: 1 round per active deliverable per calendar month.

4.4 Specialist services — €280 to €1,800 per engagement

Discrete, scoped services such as: conversion audit, custom chatbot build, migration package, 1-hour strategy call, additional monthly hours, maintenance retainers, and similar deliverables. Each item is listed on the Site with its individual price, scope and revision allowance. Where an item is described as "from €X", that is the starting price; the final price will be confirmed before checkout.

4.5 Bespoke engagements (off-catalog)

Engagements above €1,800, multi-year retainers, custom AI copilots and tool-using agent builds are not sold via the Site checkout. They are scoped, priced and contracted under a separately signed Statement of Work. Payment for SOW work is arranged at the time of signature; these Terms apply to such engagements only where the SOW does not say otherwise.

4.6 Free dashboard tier

Alpha Level offers a free dashboard tier (account creation only, no payment required). Use of the free tier is governed by §10.

5. Payment Processor (Merchant of Record)

All payments via the Site are processed by our authorised third-party payment processor (the "Payment Processor"), acting as Merchant of Record.

This means:

  • The Payment Processor is your contractual counterparty for the payment transaction. It collects, charges and remits funds; it issues the receipt for the payment; and it is responsible for collecting and remitting any applicable VAT, OSS, US sales tax, GST or other transaction taxes based on your billing location.
  • Alpha Level is your contractual counterparty for service delivery. Once the payment clears, Alpha Level performs the Service per these Terms.
  • A copy of the Payment Processor's Terms of Use applies to the payment portion of the transaction and is presented to you at checkout. Those Payment Processor terms supplement, and do not replace, these Terms.
  • Refunds processed through the Payment Processor are governed by §8.

We accept the payment methods supported by the Payment Processor at the time of your purchase. The list of accepted methods (e.g. credit and debit cards, PayPal, bank transfer, regional alternatives) will be displayed at checkout once the Payment Processor is integrated.

6. Payment Terms

6.1 Upfront payment

100% of the price is due upfront at checkout. Work does not begin until the Payment Processor (acting as Merchant of Record) confirms the payment has cleared.

There is no deposit / balance split. There are no instalments through the Site (the Payment Processor may at its own discretion offer instalment options for some markets and price points; we do not control which).

6.2 No late fees

Because all Site purchases are prepaid, no late fees, interest or finance charges apply. Where work is delayed because the Client has not provided required materials, see §11.

6.3 Currency and taxes

All catalog prices are in EUR. The amount actually charged to your payment method is the EUR price plus any taxes the Payment Processor (acting as Merchant of Record) applies based on your billing location. Currency conversion (if any) is performed by your card issuer or by the Payment Processor at the rates applicable at the time of charge.

7. Subscription Terms (Grow Subscription)

7.1 Auto-renewal

The Grow Subscription is a recurring monthly subscription. Unless cancelled per §7.4, it renews automatically each month on the same day of the month as the original purchase, with the same payment method, until cancelled.

7.2 Annual prepay option

You may choose at checkout (or at renewal) to prepay 12 months in advance for a 16% discount (effectively two months free). Annual prepay is non-refundable except as required by §8 or §9 (Consumer rights).

7.3 Payment retry / dunning

If a renewal payment fails, the Payment Processor will attempt up to three retries over a 14-day window, and notify you by email at each attempt. If all retries fail, the Subscription is paused and access to subscription deliverables is suspended until payment is brought current. After 30 days of continuous failure, the Subscription is terminated.

7.4 Cancellation

You may cancel the Subscription at any time from your dashboard, by emailing info@alphalevel.net (subject: "Cancel Grow"), or via the cancellation link in any subscription email. Cancellation takes effect at the end of the current paid period. No pro-rata refund is given for the unused portion of a paid month.

7.5 Price changes

We may change the Subscription price by giving you at least 30 days advance notice by email. The new price applies on the next renewal after the notice period ends. If you do not accept the new price, cancel before the next renewal.

8. Refunds and Cancellations

8.1 Quick Build / Full Build (one-off projects)

  • Before kickoff (i.e. before we begin discovery / brief / wireframes): full refund minus a non-refundable 10% administrative fee. Refund processed within 30 days of the cancellation request.
  • After kickoff but before design sign-off: refund of 50% of the price. The 50% retained covers work already performed. Any partially-produced deliverables remain Alpha Level's property.
  • After design sign-off but before launch: no cash refund. We will credit 50% of the price toward a different Alpha Level service of equal or greater value, valid 12 months.
  • After launch / final delivery: no refund (service has been substantially performed).

8.2 Grow Subscription

  • Already-paid months are non-refundable except where statutory rights apply (see §9 for EU Consumers).
  • Annual prepay: non-refundable for the unused months once the work for the first month has begun.
  • Termination by Alpha Level for cause refunds the unused unworked months pro-rata.

8.3 Specialist services

  • Before work begins: full refund minus a 10% administrative fee.
  • After work begins: non-refundable, except as required by §9.

8.4 Free tier

Not applicable — no payment is collected.

8.5 Refund processing

All refunds are processed through the Payment Processor (acting as Merchant of Record) and credited to the original payment method. Allow up to 30 days from the date the refund is approved for the credit to appear, depending on your bank's processing time. The Payment Processor may apply its own additional terms to the refund (e.g. currency-conversion losses are not reimbursed).

8.6 Chargebacks

If you have a billing question or believe an amount was charged in error, please contact us first at info@alphalevel.net (subject: "Billing"). We commit to responding within 5 business days. Initiating a chargeback through your bank without first contacting us — particularly after a Service has been performed and accepted — may be treated as a breach of these Terms and may result in suspension of your account, restriction from future Services, and recovery of the disputed amount through the Payment Processor's (Merchant of Record's) dispute process. Where a chargeback is upheld in error against work that has been performed, we reserve the right to seek recovery via legal means.

Where a Consumer's statutory rights (§9) are more favourable than the refund tiers in this §8, the statutory rights take precedence. Nothing in §8 limits any non-waivable consumer-protection right.

9. EU 14-day Right of Withdrawal (Consumers only)

This section applies only to natural persons buying as a Consumer and resident in the European Union, the European Economic Area or the United Kingdom (the "EU Cooling-Off Right"). It does not apply to Business Clients (B2B). It is a statutory right and overrides §8 where they conflict.

9.1 Right of Withdrawal

You have the right to withdraw from a contract for Services concluded through the Site within 14 calendar days of the day the contract is concluded (the "Cooling-Off Period"), without giving any reason.

To exercise the right, you must inform us by an unambiguous statement (e.g. an email to info@alphalevel.net with the subject "Withdrawal") of your decision to withdraw before the 14-day period expires. A model withdrawal form is available on request.

9.2 Effect of withdrawal

If you validly withdraw within the Cooling-Off Period, we will refund all payments received from you, without undue delay and at the latest within 14 days of the day on which we are informed of your decision. The refund is processed through the Payment Processor (acting as Merchant of Record) onto the same means of payment used for the original transaction. No fees apply.

9.3 Express opt-in waiver — digital services started during the Cooling-Off Period

For digital services that, by their nature, are performed and partially or fully delivered during the Cooling-Off Period (e.g. a Quick Build or Specialist service kicked off the same day or within the 14-day window), the EU Consumer Rights Directive (2011/83/EU, art. 16(a) for services and art. 16(m) for digital content) allows the Consumer to lose the right of withdrawal only if the Consumer:

  1. expressly consents in advance to the service starting before the Cooling-Off Period expires; and
  2. acknowledges that they will lose the right of withdrawal once the service has been fully performed.

When you place an Order whose kickoff falls inside the 14 days, the checkout flow asks you to tick a separate consent box stating:

"I expressly request that Alpha Level begin performing the service before the end of the 14-day withdrawal period, and I acknowledge that I will lose my right of withdrawal once the service has been fully performed."

If you tick the box, the express opt-in is recorded with the Order. If you do not tick the box, kickoff is held until the Cooling-Off Period ends (at your option you may also cancel during that period).

If you withdraw during the Cooling-Off Period after kickoff but before full performance, you must pay an amount proportional to the portion of the Service performed up to the point of withdrawal — calculated against the total contract price.

10. Free Tier (Free Dashboard)

10.1 Eligibility

The free dashboard tier is available to anyone with a valid email address, on a one-account-per-person basis. We may decline or revoke free-tier access without cause.

10.2 No SLA

The free tier is provided "as is" and "as available". No service-level agreement applies. Features may be added, changed or removed without notice. There is no support entitlement other than self-service documentation.

10.3 Fair use

You agree not to: (a) automate creation of multiple free accounts; (b) use the free tier as a proxy or relay; (c) reverse-engineer, scrape or load-test the free tier; (d) use it to host or distribute content prohibited by §11.4.

10.4 Account deletion

You may delete your free account at any time from the dashboard. We may delete inactive free accounts after 12 months of no activity, with 30 days' email warning.

10.5 Conversion to paid tier

If you upgrade a free account to a paid Service, that paid Service is governed by these Terms from the moment of payment. Data created on the free tier carries over to the paid tier subject to §11.

11. Project Acceptance, Client Responsibilities, Revisions

11.1 Project acceptance

A Deliverable is deemed accepted when:

  • you confirm acceptance in writing (email or dashboard); or
  • you do not reject the Deliverable in writing within 7 calendar days of delivery; or
  • you put the Deliverable into production use (e.g. the website goes live, the chatbot is published).

A rejection within the 7-day window must specify the deficiency and reference the agreed scope. Rejection grounds outside the agreed scope (i.e. requesting work not part of the Order) do not constitute a valid rejection but may be addressed via revisions or a paid scope change.

11.2 Revisions

Revision rounds per Service are listed in §4. Each "round" is a single consolidated batch of feedback delivered together. Sending feedback piecemeal across multiple emails counts as a single round if delivered within 5 business days; otherwise each batch is counted separately.

Revisions exceeding the included rounds are billed at our then-current hourly rate (currently €120/hour) or quoted as a paid scope change.

11.3 Client cooperation

To meet delivery targets, you agree to:

  • provide all required content, brand assets, login credentials, third-party access and answers within the timelines we communicate;
  • nominate a single point of contact for project decisions;
  • review and respond to deliverables promptly;
  • pay for any third-party services used in the project (e.g. premium fonts, stock photography, hosting) where these are out-of-scope of our Service.

If you delay beyond reasonable timelines, we may pause the project and reschedule delivery.

11.4 Prohibited content

You may not use our Services in connection with content that is unlawful, infringes third-party rights, depicts minors in sexual contexts, promotes violence or discrimination, facilitates fraud, or otherwise violates the Acceptable Use policies of our infrastructure suppliers (Anthropic, Google, etc.). We may refuse or terminate any engagement on these grounds, with no refund where the breach is material.

12. Intellectual Property

12.1 Client ownership of Deliverables

Upon full payment for a given Order, you (the Client) receive a perpetual, worldwide, non-exclusive licence to use, modify and reproduce the final Deliverables for the purposes of operating your business. Where the agreed scope explicitly assigns ownership ("work-for-hire" / cessione dei diritti), you receive ownership instead, subject to the carve-outs below.

12.2 Carve-outs

The following are not transferred to you and remain Alpha Level's or the relevant licensor's property:

  • pre-existing tools, frameworks, code libraries and design systems we developed before or independently of your Order;
  • third-party assets (fonts, stock images, plugins, open-source software) used in the Deliverable, which remain governed by their own licences;
  • our methodologies, internal documentation and know-how.

12.3 Portfolio rights

Alpha Level retains the right to reference the engagement in our portfolio, case studies, awards submissions and marketing materials, including reproduction of the Deliverable's visible appearance, unless you ask in writing to opt out before launch (in which case we will redact identifying details). We will not disclose any non-public information you have marked confidential.

12.4 AI-generated outputs

Where Deliverables include outputs generated with the assistance of AI tools (e.g. Claude), the IP allocation above still applies. AI-generated text and code are reviewed and edited by a human before delivery; the practical effect is that Alpha Level treats them as authored work for licensing purposes.

13. Warranties and Disclaimers

13.1 Performance warranty

We warrant that the Services will be performed with reasonable care and skill consistent with industry standards.

13.2 No outcome guarantee

Digital marketing, SEO and AI-driven outputs depend on factors outside our control (search-engine algorithms, market behaviour, your operations, third-party platform changes). We do not guarantee any specific business outcome (rankings, traffic, leads, revenue) unless explicitly stated in writing in an SOW.

13.3 Third-party services

Where the Service relies on third-party services (the Payment Processor, Anthropic, Google, hosting providers, etc.), those services are subject to their own terms and uptime guarantees. We are not liable for failures of third-party services beyond our reasonable control.

13.4 Limitation of liability

To the maximum extent permitted by law, our aggregate liability for any claim arising from or in connection with a Service is limited to the amount you actually paid for that Service in the 12 months preceding the event giving rise to the claim. We exclude liability for indirect, consequential, punitive or special damages, lost profits and lost data, except where such exclusion is prohibited by law.

This limitation does not apply to: (a) death or personal injury caused by negligence; (b) fraud; (c) any liability that cannot be excluded by law (including, where applicable, statutory consumer rights).

14. Termination

14.1 Termination by Client

You may terminate any Service at any time by written notice. Refund consequences are governed by §8 (and §9 for EU Consumers within the Cooling-Off Period). Subscription cancellation is governed by §7.4.

14.2 Termination by Alpha Level

We may terminate or suspend a Service immediately by written notice if:

  • you breach these Terms in a material way and fail to cure within 14 days of being notified;
  • you initiate a chargeback contrary to §8.6;
  • you use the Services for any purpose listed in §11.4;
  • continued performance would expose us to legal or reputational harm;
  • a payment fails and is not cured per §7.3.

On termination by Alpha Level for cause, we retain payments already made for work performed up to the point of termination. Work in progress is delivered in its current state (or, at our option, not delivered if the breach is material).

14.3 Survival

Sections that by their nature should survive termination — including 5 (Payment Processor), 8 (Refunds), 12 (IP), 13 (Warranties), 16 (Confidentiality), 17 (Disputes), 18 (Governing Law) — survive termination of the Service.

15. Confidentiality

Each party agrees to keep confidential any non-public information of the other party disclosed in connection with the Service ("Confidential Information"), to use it only for the purpose of performing the Service, and to protect it with at least the same care it uses for its own confidential information (and in any event with reasonable care). Confidential Information does not include information that: (a) is or becomes publicly available without breach; (b) was already known prior to disclosure; (c) is independently developed without use of Confidential Information; (d) is required to be disclosed by law or court order.

This obligation lasts for the duration of the Service and 3 years after its termination.

16. Privacy and Data Protection

Our processing of your personal data is governed by the Privacy Policy at alphalevel.net/privacy-policy/, which forms part of these Terms by reference. Cookies are governed by the Cookie Policy at alphalevel.net/cookie-policy/. Where these Terms and the Privacy Policy conflict on a data-protection question, the Privacy Policy controls.

17. Dispute Resolution

We aim to resolve disputes informally and quickly. Before initiating any legal action, please follow this escalation:

  1. Direct contact. Email info@alphalevel.net with the subject "Dispute" and a description of the issue. We will respond within 5 business days and aim to resolve within 30 days.
  2. Payment-related disputes. For disputes about charges, taxes or refunds, the Payment Processor (acting as Merchant of Record) provides a built-in dispute mechanism — see the Payment Processor's Terms presented at checkout.
  3. EU online dispute resolution. Consumers resident in the EU may use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr to seek out-of-court settlement.
  4. Albanian mediation. For disputes that cannot be resolved by the steps above, parties agree to attempt mediation at the Albanian Mediation Council (Këshilli Kombëtar i Ndërmjetësimit) before initiating litigation. The cost of mediation is shared equally.
  5. Court. If mediation fails, either party may initiate legal proceedings per §18.

18. Governing Law and Jurisdiction

18.1 Governing law

These Terms and any dispute arising from them are governed by the laws of the Republic of Albania.

18.2 Jurisdiction

Subject to §18.3 below, the parties submit to the exclusive jurisdiction of the courts of Korçë, Albania.

18.3 Consumer rights override

If you are a Consumer resident in the European Union, the European Economic Area or the United Kingdom, you also retain any mandatory protections of the consumer-protection law of your country of habitual residence under EU Regulation 593/2008 (Rome I), Article 6, that cannot be derogated from by agreement. Where those protections give you a right to bring proceedings in your home courts, this clause does not limit that right.

19. Changes to these Terms

We may update these Terms from time to time. The "Last Updated" date at the top is the date of the latest revision.

For non-material changes (formatting, typo fixes, contact details) the change takes effect immediately on posting.

For material changes (price changes outside subscription notice rules, new categories of obligations, scope of Services), we will give at least 30 days advance notice via the Site banner and (for Subscription customers and account holders) by email. If you do not agree to the change, you may terminate any active subscription before it takes effect; continued use of the Service after the effective date constitutes acceptance.

20. Miscellaneous

  • Severability. If any clause of these Terms is held invalid or unenforceable, the rest remain in force.
  • No waiver. Failure to enforce a term is not a waiver of the right to enforce it later.
  • Assignment. You may not assign your rights without our written consent. We may assign the Terms in connection with a sale or restructuring of the business, with notice to you.
  • Force majeure. Neither party is liable for delays or non-performance due to events beyond reasonable control (natural disasters, war, civil unrest, internet outages, third-party platform failures, government action, pandemic).
  • Notices. Notices to Alpha Level go to info@alphalevel.net. Notices to you go to the email address on your Order.
  • Entire agreement. These Terms (together with the Privacy Policy, Cookie Policy and any signed SOW for a specific engagement) form the entire agreement between you and Alpha Level concerning the Services and supersede prior communications.

21. Contact

Alpha Level SHPK
NIPT: M36606201D
Rruga "Bardhyl Pojani", Lagjia nr. 2
7001 Korçë, Albania

Email: info@alphalevel.net
Phone: +355 69 208 8969
Web: alphalevel.net

Subject lines for routing:

  • General questions → no special subject required
  • Billing / refunds → "Billing"
  • Withdrawal (EU Consumer) → "Withdrawal"
  • Subscription cancellation → "Cancel Grow"
  • Privacy requests → "Privacy"
  • Dispute → "Dispute"

End of Terms and Conditions — Version V1.0, dated 7 May 2026.